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AI Insights · Timothy · January 2024

Q4 2023 Performance of Top Film & Television Apps in the U.S.

The final quarter of 2023 saw significant activity in the U.S. Film & Television app market. Sensor Tower provides a snapshot of the top 5 streaming apps' performance in downloads, revenue, and active users.

Q4 2023 Performance of Top Film & Television Apps in the U.S.

As the curtain falls on the fourth quarter of 2023, Sensor Tower has compiled the data for the top Film & Television applications in the United States. With a unified view across iOS and Android platforms, we take a look at how the leading streaming services fared during this period.

Max: Stream HBO, TV, & Movies saw its revenue fluctuate, ending the quarter on a high note with $7.9M in the final week of December. Downloads peaked at around 900K in early October, with a notable spike to approximately 1.4M in the third week of November. The app's weekly active users showed an upward trend, reaching nearly 8M by the end of December.

Peacock TV: Stream TV & Movies experienced a steady revenue stream, closing the quarter with over $6M. Its download numbers were most impressive in late October, hitting just over 900K. The weekly active users for Peacock TV hit a peak of 4.4M in October, ending the quarter with a slight dip to 4M.

For Amazon Prime Video, revenue saw a steady increase, ending the quarter with $2.1M. Downloads showed a high of over 570K in late November, while active users reached a peak of 5.7M during the same period.

Netflix maintained a strong revenue presence with $2.2M by the end of December. The app experienced consistent download numbers, with a surge to over 660K in the final week of December. Active users for Netflix showed an impressive climb, concluding the quarter at over 28M.

Lastly, Disney+ also demonstrated growth in revenue, ending with $8.4M in the final week of December. Downloads for Disney+ saw a rise towards the end of the quarter, reaching over 500K, while active users surged to 9M in the last week of December.

For a more detailed analysis and further insights into the performance trends of these top streaming applications, Sensor Tower's comprehensive data platform offers an in-depth view into the ever-evolving digital landscape.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2024